For advertisers, there is a great need to remain relevant. By keeping up to date with current affairs is a good way to start, however it is vital to be one step ahead in order to succeed in reaching your audience promptly and effectively.
As part of my placement at the DDCA, I have learnt that it is vital to market your product at a relevant time in a relevant way. Being driven by social media, www.discoverydaily.co.uk is reliant on reaching its demographic via email and social networking sites such as Facebook, Twitter and Google+.
This is the latest email that I have composed to outline the products available that are relevant to the Olympics. London2012 is very much at the forefront of everyones minds and is being featured everywhere. By being associated with it, I increase Discovery Daily’s reach and appeal.