Thinking Within The Box.


This really is branding innovation – A Brazillian agency has grown real fruit into the shape of juice boxes in order to promote the supposedly ‘all natural’ Camp fruit juice brand. à

This is an excellent idea: people just love a novelty. This is sure to grab the attention of adults and children alike. It is sure to not only promote the Camp brand but also encourage people to consume more fruit.

I first discovered this via Twitter but have since seen it feature on Facebook, YouTube and Google+. This kind of viral activity is one of the best kinds of publicity a brand could hope for – a South American fruit juice company suddenly has the world talking about it.




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