Virgin Exploits.


“Sir Richard Branson formed the Virgin empire on a few branding best practices: do things differently, do things compellingly, and do things with personality. Virgin Media, through the use of humour and their well-respected and humble leader Sir Richard Branson, communicate a warm friendly face to the brand. In a way, they make BT look dull and corporate. And, when inviting a service into your home, you do not choose a dull and corporate brand. Sir Branson’s presence in the adverts also helped remind consumers why they like Virgin; this is a brand that likes to do things differently and with personality, even more reason to have it in your home.”



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