As well as writing the copy, I am also responsible for maintaining the social media aspect of Discovery Daily. Facebook, Twitter, Pinterest and Google+ all play a vital role in spreading the word of Discovery Daily and making sure that we have our finger on the pulse with regards to trends and demand. By being relevant and up to date, users are encouraged to engage in Discovery Daily. For example, for Valentines Day it would be beneficial to feature Interflora on our Twitter and Facebook feeds. This links back into Creative Advertising: advertisers are realising the benefits of social media with regards to brand identity and marketing. Companies big and small have utilised the Internet for some time as a means by which to communicate effectively and affordably.
To mark the 100th anniversary of Universal Studios, I wrote this for Discovery Daily’s Facebook feed –
…As well as this for the Twitter feed to coincide with the latest trending topic of “I cried when…”
Another responsibility of mine is the sourcing of relevant images. The image needs to be added to the DDCA server so that it can be utilised in social media and, obviously, compressed and uploaded to the website. Before this, however, it must be manipulated in Photoshop using a template to ensure it is the correct dimensions for discoverydaily.com.
As a project, Discovery Daily really excites me. It is giving me a huge insight into affiliate marketing as well as teaching me skills relevant to the advertising industry with regards to copy, digital and account management. By integrating into the agency environment, I am gaining first hand experience of the roles of others and how an agency runs on a day to day basis.