Let’s Start a Conversation.

Screen_shot_2012-05-01_at_18

As well as writing the copy, I am also responsible for maintaining the social media aspect of Discovery Daily. Facebook, Twitter, Pinterest and Google+ all play a vital role in spreading the word of Discovery Daily and making sure that we have our finger on the pulse with regards to trends and demand. By being relevant and up to date, users are encouraged to engage in Discovery Daily. For example, for Valentines Day it would be beneficial to feature Interflora on our Twitter and Facebook feeds. This links back into Creative Advertising: advertisers are realising the benefits of social media with regards to brand identity and marketing. Companies big and small have utilised the Internet for some time as a means by which to communicate effectively and affordably.

To mark the 100th anniversary of Universal Studios, I wrote this for Discovery Daily’s Facebook feed – 

Screen_shot_2012-05-01_at_18

…As well as this for the Twitter feed to coincide with the latest trending topic of “I cried when…”

Screen_shot_2012-05-01_at_18

Another responsibility of mine is the sourcing of relevant images. The image needs to be added to the DDCA server so that it can be utilised in social media and, obviously, compressed and uploaded to the website. Before this, however, it must be manipulated in Photoshop using a template to ensure it is the correct dimensions for discoverydaily.com.

As a project, Discovery Daily really excites me. It is giving me a huge insight into affiliate marketing as well as teaching me skills relevant to the advertising industry with regards to copy, digital and account management. By integrating into the agency environment, I am gaining first hand experience of the roles of others and how an agency runs on a day to day basis.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s