Kiss & Sell.

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Kiss_and_sell

It was Gareth Howells of Newhaven that first suggested adding ‘Kiss and Sell’ to my reading list. Working primarily as a copywriter on placement, I am beginning to view this book as somewhat of a handbook and fantastic reference for examples of great copy.

It not only contains “…insights from leading players in the advertising world, but also provides ideas and inspiration to the reader as to the most appropriate approach to copywriting”.

 I have learnt a lot from ‘Kiss and Sell’ and continue to use it to aid me in my own copywriting endeavours.

 

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