“THE TROUBLE IS THEY TASTE TOO GOOD” – JWT, SYDNEY, AUSTRALIA
I still find that the best advertising is that which hits as many senses as possible in one go. This AdShel for Crunchy Nut cornflakes attracts the consumer with its vibrant yellow colour and also the light radiating from the border. A simple product package accompanies the headline, but what is clever is the use of the spoons protruding from the Perspex. It entices the consumer to approach the AdShel and touch it, which effectively would count as interaction. By interacting with a product, I feel the consumers are more likely to remember it and want to try it for themselves.