Bill Bernbach on the Future of Advertising.

 In a 1977 interview, Bill Bernbach, co-founder of the DDB Agency, suggested that the future of advertising would be the same 100 years on regardless of technological advances or mechanical devices – 

“That little thing of sitting by yourself and getting an idea is far important than all the technology in the world.” – 

I agree with this statement on the basis that no machine invented has the power to think independently or generate ideas. Although the execution of a great idea is important, the processes that lead to that idea are just as important.




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